The Digital Maturity Index is a Reference Model that describes the Digital Effectiveness of an organisation and how well Digital contributes to the organisations performance, based on Dynamic Systems Maturity Theory. It outlines the critical Organisation, Team, and Individual Digital Capabilities and their Maturity levels and provides a roadmap for successful Digital Change & Transformation
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The Digital Offering includes the Products & Services the Organisation Provides, How they are Presented, Provisioned and Consumed as they relate to the use of technology to create advantage and value.
The design, selection, deployment, application and management of technology to achieve Product Leadership, Operational Excellence and/or Customer intimacy.
Digital Strategy involves setting the organisation's goals, determining actions to achieve the goals, and mobilizing resources to execute the actions, often under conditions of uncertainty. A strategy describes how the ends (goals) will be achieved by the means (resources). The Digital Strategy Dynamic relates to where the organisation is going, and how it is going to get there and how technology enables achievement of the organisation's aims and ambitions.
The Digital Workplace describes how and where Employees & Stakeholders implement the organisations plans, carry out their roles and activities, engage with technology, stakeholders, teams and ecosystems in the context of a modern technology enabled business.
Customer Intimacy reflects the knowledge, trust and confidence that exists between the organisation, its teams and stakeholders, and the customers business, organisation, teams and staff, and how effective the organisation is in leveraging these for the mutual benefit of the Organisation and its customers.